5 Ways to Increase Newsletter Signups

You’ve gone to all the effort editing and publishing a newsletter. Now how can you increase the number of people signing up for it? List building is so important. Here are five of the easiest ways to grow your newsletter signups.

1. Include a Join Box on Your Main Web Page

Place a small opt-in form on the main page of your web site where everyone will be certain not to miss it. As well,if you can, include a small subscription form or button on each page of your web site.

2. Do Not Ask For Too Much Information

It is generally not a good idea to have too many information fields on your mailing list sign-up form. Streamline the subscription process.At the time of signing up all you really need is the visitor’s name and email. If you ask for too much information you will turn some visitors away. You can always give your subscribers opportunities to provide additional information later.

3. Give Away an E-book or Report

This is a highly effective method for driving new sign-ups to your mailing list. Write a small ebook or report on a related topic and then promote it next to your sign-up form. “Download Your Free Report on How to Build a Mailing List When You Subscribe Today.”

4. Give Access to a Members Only Area

Restrict access to a portion of your site to subscribers only, and provide them with the password. Be sure that it contains particularly relevant information that new subscribers will want to get their hands on. It might be a section of your site that contains a forum, or a database of important information. ” Sign Up Today and Receive The Password to Our Members Only Section”. This is one of the very good list building strategies because people hate to miss out on the hidden information. And they know it doesn’t really cost them anything, they only need to subscribe.

5. Swap Ads

Swap ads with other mailing lists on related subjects. Once your own mailing list has grown to a reasonable size, owners of other lists will be interested in exchanging ads with you. This is a great way of driving highly targeted traffic to your sign up page.

That’s five ways to quickly build a mailing list. Good luck.